10 inspiring quotes featuring the Content Revolution

Yes, Bill Gates, you’re perfectly right, « Content is King ». But when it comes to inspire journalists, copywriters and content strategist, there is much more to say!


“Give them quality.That’s the best kind of advertising.”g.”Milton Hershey

“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” Joe Pulizzi 

26) “Every piece of your content should be excellent,enough that customers are compelled to share it.” Joe Pulizzi 


45) “Create your own visual style… let it be unique for yourself and yet identifiable for others.”Orson Welles


“The reason we struggle with content marketing is because we haven’t started with ‘Why?’…Customers don’t care about your vanity metrics. Ask them ‘How can I help?’”
Kristina Halvorson,
CEO and Founder, Brain Traffic  
(Tweet this!)


“Are you making content or making a difference?”
Jay Baer,
Inspirational Marketing Speaker and Best-Selling Author


39) “Create something people want to share.” John Jantsch

Aaron Lee (@askaaronlee) “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.”


Warren Whitlock (@warrenwhitlock) “My goal is to spark something within the reader and allow it to initiate an idea they then can grow.”


Ann Handley. (@marketingprofs) “Good content always has an objective; it’s created with intent. It therefore carries triggers to action.”


Steve Farnsworth (@steveology) “Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate.”


Personally, I can envision a day when most of the news consumption is not only online, it’s mobile, through mobile devices and electronic readers.

– Jonathan Miller, chief digital officer, News Corp

Good content costs a lot. And delivering good content costs a lot. And that’s a problem with user-generated content.

– Brian Berger, vp/strategy & development, Comcast Interactive Media
“There isn’t anything for free. The moment something is free, you are the product.” — Höttges, CEO of Deutsche Telekom.
“Lovers of print are simply confusing the plate for the food.”
Douglas Adams