Yes, Bill Gates, you’re perfectly right, « Content is King ». But when it comes to inspire journalists, copywriters and content strategist, there is much more to say!
“Give them quality.That’s the best kind of advertising.”g.”Milton Hershey
“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” Joe Pulizzi
“The reason we struggle with content marketing is because we haven’t started with ‘Why?’…Customers don’t care about your vanity metrics. Ask them ‘How can I help?’”
–Kristina Halvorson, CEO and Founder, Brain Traffic
“Are you making content or making a difference?”
–Jay Baer, Inspirational Marketing Speaker and Best-Selling Author
39) “Create something people want to share.” John Jantsch
Aaron Lee (@askaaronlee) “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.”
Personally, I can envision a day when most of the news consumption is not only online, it’s mobile, through mobile devices and electronic readers.
Good content costs a lot. And delivering good content costs a lot. And that’s a problem with user-generated content.
― Douglas Adams